2025.11-2025.12

Manduka Redesign Study

Yoga Rebranding Project

Project Overview

Project Summary

My Role

Responsibilities

Tools

Keywords

This academic redesign project reimagines the login experience for Manduka, a well-known yoga and wellness brand. The project focuses on improving usability, visual consistency, and brand communication while creating a more welcoming and engaging first impression for users.

UX/UI Designer, Visual Designer

UI Analysis, UX Design, Interface Redesign, Visual Design, Brand Alignment, Wireframing

Login Screen Design, UI Redesign, UX Design, Brand Experience, Visual Hierarchy, User Interface, Wellness Branding

Problem Statement

About the Brand

Problem Definition

Goal of this project

Manduka is a premium yoga brand known for its high-quality yoga mats, apparel, and accessories. The brand promotes mindful living, wellness, and sustainable practices while serving yoga practitioners around the world.

The login screen serves as a user's first interaction with a digital product, yet it is often treated as a purely functional interface. A lack of visual hierarchy, brand presence, or user engagement can result in a disconnected and forgettable experience.

To redesign Manduka's login experience by creating a visually engaging, brand-aligned interface that improves usability, strengthens brand identity, and provides a welcoming entry point for users.

Design Analysis

Strengths

Areas for Improvement

1/1

Strong yoga imagery effectively communicates the brand identity.
Photography creates an immediate connection to the wellness and yoga lifestyle.

Serif typography feels inconsistent with Manduka's modern and minimalist brand image.
Information hierarchy could be improved through clearer spacing and layout organization.
Narrow margins reduce readability and visual balance within the interface.

Design Process

Design Strategy

Design Components

Maintain a clean and minimal interface that prioritizes usability.
Strengthen brand identity through typography, imagery, and consistent color application.
Create a clear user flow across Login, Create Account, and Error State screens.
Improve readability through balanced layout and spacing.
Support intuitive interactions with simple and familiar UI components.