2025.11-2025.12
Jade Yoga Email Campaign
Yoga Branding Email Campaign Design Study
Project Overview
Project Summary
My Role
Responsibilities
Tools
Keywords
This academic email marketing project explored how visual design and storytelling can strengthen brand communication. Using Jade Yoga as a case study, the project focused on creating an email campaign that highlighted the brand’s commitment to sustainability, wellness, and environmental responsibility while promoting user engagement.
Researcher, Graphic Designer, Email Campaign Designer
Brand Research, Email Marketing Design, Visual Design, Layout Design, Content Strategy
Email Campaign, Marketing Design, Brand Communication, Sustainability, Wellness Branding, Digital Marketing, Visual Storytelling
Academic project created for educational purposes. This work was not commissioned, affiliated with, or endorsed by Jade Yoga.
About Brand
Problem Definition
Goal of this project
Jade Yoga is an eco-conscious yoga brand that produces sustainable, non-toxic yoga mats made from natural rubber. Rooted in the values of mindfulness, harmony, and environmental responsibility, the brand connects wellness practices with sustainable living.
Consumers are often exposed to a large volume of promotional emails, making it challenging for brands to communicate their values and stand out in a crowded digital environment.
This project aims to create an engaging email campaign that communicates Jade Yoga’s commitment to sustainability, wellness, and environmental responsibility while strengthening brand awareness and encouraging customer engagement.
Marketing Strategy
Target Audience
Campaign Goal
Key Strategies
Production Promotion
Community Engagement
Customer Stories
Membership & Brand Philosophy
Yoga practitioners and yoga instructors who value wellness, mindfulness, and sustainable lifestyles.
To create a meaningful email campaign that connects Jade Yoga’s eco-friendly mission, brand philosophy, and the spirit of yoga through a cohesive storytelling experience.
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Highlight natural, non-toxic materials and sustainable craftsmanship.
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Emphasize product benefits such as grip, comfort, and safety during practice.
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Promote the Jade Yoga community through shared experiences, connection, and personal growth.
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Showcase authentic testimonials that demonstrate how Jade Yoga products support daily mindfulness and yoga practice.
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Introduce exclusive membership benefits while reinforcing Jade Yoga’s commitment to sustainability, harmony, and individual well-being.
Design Process
Sketches
Design Components
Final Design
Wireframes
Hi-fi
