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Rootin

A Mobile Symptom Tracking & Self-Care App for Women on Aromatase Inhibitors

Date

Aug 2025 - Aug 2026

Contribution

UX/UI
Branding Design
App Development

Team

Soyeon Lee

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Context

Beyond Functionality: How Can mHealth Support Long-Term Engagement?

This project began as an independent study in collaboration with a professor from the School of Nursing to develop a mobile health application for breast cancer survivors.
My design question was:
How might a symptom-tracking and management app provide emotional support and a more engaging, user-friendly experience?
 

To support long-term engagement, I developed the Rootin brand around a plant-growth metaphor and designed a gamified system in which users collect and grow plants based on their daily questionnaire inputs.

My Role

As the lead experience designer, I am responsible for reviewing healthcare research, experience architecture, branding and character design, app development, prototyping, and technical iteration.

Roots from your daily life, Balance your value.

Rootin helps you take root in your daily routine, gently tracking your health and happiness as your plant grows with you.

Experiencers

Who Are the
Target
Audiences?

Rootin is designed for breast cancer survivors receiving Aromatase Inhibitor (AI) therapy who may experience persistent symptoms such as musculoskeletal pain, hot flashes, fatigue, and sleep difficulties.
 

The experience is designed to support users in tracking changes in their daily health while encouraging continued engagement with symptom self-management over time.

Project Goal

Rootin is designed to support breast cancer survivors receiving AI therapy through a more engaging and emotionally supportive experience. By incorporating a plant-growth metaphor, the project aims to encourage daily engagement and self-reflection.
 

The project also explores how emotionally supportive design strategies can enhance the usability of mHealth applications and potentially reduce the emotional burden of daily symptom management.

Branding Design

Logo

The logo is inspired by a plant sprout, representing a moment of vibrant energy, restoration, and growth. The letter “R” from Rootin is integrated with the sprout form, bringing the brand name and its plant-growth metaphor together into a single visual symbol.

Meet Your Lovely Companion on Your Health Journey!

Hello! My name is Rootin. I’m here to join you in your daily symptom tracking and self-management, while offering gentle support along the way.
 

Depending on your daily inputs, I can grow and change in different ways. Visit me every day and see what comes next—a new sprout, fruit, or something unexpected!

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Experience Design

The experience begins with questionnaires for symptom tracking and management. After users complete their initial health information, subsequent check-ins focus only on symptom-related questions.
 

Through repeated check-ins, users can collect and grow plant characters while visually reflecting on changes in their symptom status. Based on their daily inputs, different characters, growth stages, and collections appear over time.

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Growth System

Once users complete their daily questionnaires, their plant begins to grow.
Every plant starts as a sprout and follows a unique growth journey that reflects changes in the user’s health and daily inputs. The plant always grows, regardless of the user's symptom status.

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Symptom Illustrations

Rootin characters represent common symptoms associated with AI therapy. These illustrations are designed to help users better understand their symptoms while creating an experience that feels warm, emotionally supportive, and less clinical.

Osteoporosis.png
MusclePain.png
Cardio.png
JointPain.png
HotFlash.png
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Design Process

Wireframes (Lo-Fi)

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home_page.png
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High-Fidelity Designs (Hi-Fi)

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Design System

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Technical Implementation

App Development

I used React and Vite to build this web-based mobile application.

AI-Assisted Prototyping

I used AI-assisted prototyping to accelerate technical iteration and implementation. Before incorporating AI, I defined the user flow, application architecture, design system, branding, characters, and core features of the study.
 

I then provided the AI with my established design system, including margins, typography, layouts, color palette, and brand identity. I found that the AI produced more consistent results when I provided specific design constraints—such as exact pixel values for margins—rather than relying on general prompts. Establishing the layout and design system as context first significantly reduced the time required for prototype iteration.

Explore the Experience

Learn more about Rootin through its promotional website, or explore the interactive application prototype.

Research Evaluation - IRB Review Approved

The Rootin prototype is being prepared for a user study with breast cancer survivors receiving Aromatase Inhibitor therapy. The study will evaluate the usability, engagement, and overall experience of the application through questionnaires and participant interviews.
 

The research protocol is currently under IRB review. User study findings and design iterations will be incorporated as the research progresses.

References

  • Giaquinto AN, Sung H, Newman LA, Freedman RA, Smith RA, Star J, Jemal A, Siegel RL. Breast cancer statistics 2024. CA Cancer J Clin. 2024;74(6):477–95. doi: 10.3322/caac.21863.
     

  • Nardin S, Ruffilli B, Landolfo TL, Isingrini G, Taglialatela I, Delbarba A, D'Avanzo F, Rossi V, Celentano E, Conte B, Nardin M, Gennari A. Aromatase Inhibitors as Adjuvant Therapy in Early Breast Cancer: Insights into Toxicities and Their Management. Cancers (Basel). 2025;17(17). doi: 10.3390/cancers17172726.
     

  • Faulkner, L. (2003). Beyond the five-user assumption: Benefits of increased sample sizes in usability testing. Behavior Research Methods, Instruments, & Computers, 35(3), 379-383.
     

  • Zhou L, Bao J, Setiawan A, Saptono A, Parmanto B. The mHealth App Usability Questionnaire (MAUQ): development and validation study. JMIR Mhealth Uhealth. 2019;7(4):e11500. doi:10.2196/11500
     

  • Brooke J. SUS: A quick and dirty usability scale. In: Jordan PW, Thomas B, Weerdmeester BA, McClelland AL, editors. Usability Evaluation in Industry. London: Taylor and Francis; 1996:189–194.
     

  • O'Brien HL, Cairns P, Hall M. A practical approach to measuring user engagement with the refined User Engagement Scale (UES) and new UES short form. Int J Hum Comput Stud. 2018;112:28–39. doi:10.1016/j.ijhcs.2018.01.004.
     

  • Lally P, May C, Mitchell E, McCallum M, Michaelides A, Fisher A. Prototype of an app designed to support self-management for health behaviors and weight in women living with breast cancer: qualitative user experience study. JMIR Cancer. 2024;10:e48170. doi:10.2196/48170.
     

  • Anders C, Moorthy P, Svensson L, Müller J, Heinze O, Knaup P, et al. Usability and user experience of an mHealth app for therapy support of patients with breast cancer: mixed methods study using eye tracking. JMIR Hum Factors. 2024;11:e50926. doi:10.2196/50926.
     

  • Dirin A, Nieminen M, Laine TH. Feelings of being for mobile user experience design. Int J Hum Comput Interact. 2023;39(20):4059–4079. doi:10.1080/10447318.2022.2108964.
     

  • Norman DA. Emotional Design. New York: Basic Books; 2005.
     

  • Kaveladze BT, Wasil AR, Bunyi J, Ramirez V, Schueller SM. User experience, engagement, and popularity in mental health apps: secondary analysis of app analytics and expert app reviews. JMIR Hum Factors. 2022;9(1):e30766. doi:10.2196/30766.
     

  • Lemon C, Huckvale K, Carswell K, Torous J. A narrative review of methods for applying user experience in the design and assessment of mental health smartphone interventions. Int J Technol Assess Health Care. 2020;36(1):64–70. doi:10.1017/S0266462319003507.

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