Yoga Palm Magazine
A digital publication rebranding well-being, yoga, and mindfulness
Date
Nov 2025 - Dec 2025
Contribution
UX/UI
UX Research
Brand Design
Team
Soyeon Lee
Mohammad Edalati. T (Photographer)
Context
How can a wellness digital publication be more accessible and user-friendly for yoga practitioners and teachers?
This project began with a rebranding of Yoga Journal, a digital publication for yoga and wellness. The publication provides detailed and useful information for yoga practitioners and teachers, but its website presents several usability challenges, including too many menu options, difficult navigation, and frequent advertisements.
Therefore, I decided to create a new brand that provides a more meaningful, mindful, and reliable experience for users.
My Role
As the lead experience and brand identity designer, I was responsible for user research, conducting user interviews, brand identity design, and UI design across mobile and desktop platforms.
User Research
I met 6 yoga practitioners and teachers in the U.S. and South Korea
Key Takeaways
Users wanted...
A Strong and distinctive visual identity from the Onboarding experience
Clear content hierarchy and article organization
Accessible navigation for browsing categories and searching content
This interviews revealed a need for a more user-friendly navigation system, clearer content hierarchy, and a stronger emotional connection to the yoga brand. Existing yoga publication websites did not fully address these needs.
So,
Branding Design
Logo Concept —
Namaste, "I bow to you"
Yoga Palm takes inspiration from the Namaste gesture, in which two palms come together as a symbol of respect, connection, and mindfulness. I combined this meaningful and recognizable yoga gesture with leaves inspired by nature to express respect for each individuals—practitioners and learners alike—and to celebrate the love found within our lives and our connection with nature.
Experiencers
Who Are the
Target Audiences?
Based on user interviews, I developed three personas representing different needs, professional backgrounds, motivations, and challenges in their yoga practices.
The personas also reflect a range of ages and ethnic backgrounds, helping me consider diverse perspectives and needs throughout the publication design.
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Design Process
Wellbeing Magazine served as a primary design inspiration for this project. Its distinctive editorial structure, content organization, and visual layouts inspired me to explore how uniqueness, well-being, and content accessibility could work together while maintaining strong visual engagement.
Wireframes
I explored different layouts for desktop and mobile environments, focusing on how content structure and navigation could adapt across different screen sizes.
Final Design
I applied different design strategies to respond to the distinct characteristics and user behaviors of desktop and mobile environments.
Keeping Key Design Elements
Across both experiences, I maintained strong yoga imagery through large cover images and clear article thumbnails. I also simplified navigation through practice-level categories and improved readability and visual flow with an intuitive, consistent color palette.
Desktop Version
I utilized a split-screen layout with a fixed cover image and a scrollable content area, taking advantage of the wider screen to create a more immersive editorial experience.
Mobile Version
I prioritized a scroll-friendly layout for quick content access, along with sticky navigation and simplified top-level categories for easier browsing on smaller screens.
Desktop
Mobile
Design System
Be Respectful of Each Other—and Ourselves
Every practitioners, learners, and teacher has their own level of experience and deserves a mindful digital experience tailored to their needs.